• Eddie Eagle must be used only for the purpose of firearm accident prevention.
• Eddie Eagle may not be shown holding a firearm or a weapon of any type or any weapon-like object. He must not behave in a threatening manner.
• Eddie Eagle may not appear where firearms are being used, sold, or displayed.
• Eddie Eagle does not speak and must be accompanied by a spokesperson at all times.
• Eddie Eagle may never be associated with violent activity and may not be portrayed in a violent scene.
• Anyone who receives permission to use an Eddie Eagle costume incurs an obligation to maintain the integrity of the character and program.
• Eddie Eagle helps prevent gun accidents and must always be portrayed in this role. He provides a helpful firearm accident prevention message and may only be portrayed as a teacher/mentor figure.
• Eddie Eagle is helpful; he must only convey positive, constructive messages. Eddie Eagle never blames anyone for failing to take action; rather, he helps children learn what they can do.
• Eddie Eagle must be portrayed at all times as someone who values and is respectful of good relations with law enforcement, community officials, teachers, parents, youth, senior citizens, businesses, and community organizations.
• Eddie Eagle never endorses any person, product, or company. He never endorses, either directly or indirectly, any candidate for political office, any political party, or any campaign, whether issue-oriented or not. He does not appear at ribbon cuttings or store openings, nor can he be used for advertising purposes.
• Eddie Eagle may be used in conjunction with other characters with positive images for educational purposes in the areas of crime, violence, accident, and/or drug abuse prevention.
• Eddie Eagle is always clothed in a red vest and white high-top sneakers. He may not wear a hat or any other types of clothing, including T-shirts. When in print or in person, he may carry an appropriate prop, e.g., holding a flag on July 4, in his hands.
• An appearance by Eddie Eagle in costume at any national or international event must be approved in advance by the NRA.
• The costume may be used only to help promote firearm accident prevention that is sponsored by or conducted in conjunction with a law enforcement agency.
• Eddie Eagle must always wear full costume in public.
• Eddie Eagle never reveals his true identity. He stays in character at all times.
• Eddie Eagle always uses appropriate mannerisms.
• Eddie Eagle is never offensive: i.e., jokes, obscene gestures.
• Eddie Eagle does not smoke, use illegal drugs, or drink alcoholic beverages. He will never be placed in situations where these items are located.
• Eddie Eagle avoids potentially controversial, offensive, or dangerous situations.
• Eddie Eagle does not sell any product, request donations, or accept charitable funds other than for the Eddie Eagle Program.
• Eddie Eagle never responds to hecklers in a crowd.
• Eddie Eagle avoids being overly aggressive or scaring children. He will generally allow children to initiate contact.
• The Eddie Eagle costume must always be stored in a secure area, inaccessible to the general public. Any loss must be immediately and formally reported to local law enforcement and to the NRA.
• Only participants in a law enforcement program may use an Eddie Eagle costume.
• To maintain consistency of the image, the costume wearer should be 5'5" to 6' in height and should appear reasonably fit and of normal build.
• The wearer of an Eddie Eagle costume must put on and take off the costume in private, never in view of any member of the public.
• The Eddie Eagle costume must be kept out of sight of the public both before and after its use.
• Eddie Eagle should always be accompanied by an appropriate law enforcement or crime prevention escort.
• Only one Eddie Eagle may appear at an event. Children in particular may become confused if there are two or more Eddie Eagles present.
• The wearer should use caution when walking in the Eddie Eagle costume. Line of sight is restricted. Always have someone accompany the wearer of the costume to help guide Eddie Eagle and indicate when there are children in his path, when someone wishes to meet Eddie Eagle, or where steps or other obstacles are nearby.

To order materials, call (800) 231-0752.